Yi amfani da Google Forms don auna tasirin kamfen talla na layi (offline) kuma amfani da lambobin QR don inganta yawan hulɗar abokan ciniki.

18/06/2025

A zamanin dijital, kamfanoni ba za su iya mai da hankali kawai kan tashoshin tallan kan layi ba su kuma yi watsi da damar tallan wajen layi kamar fleyas, bener, standee, allon talla, rumfar nuni, da sauransu. Duk da haka, babban kalubale a yakin tallan wajen layi shine wahalar auna tasiri. Ba a san ko abokan ciniki suna da sha'awa ba, ko suna mu'amala, ko kuma hakan yana kaiwa ga halayen saye.

Wannan labarin zai nuna muku yadda za a hada Google Form da QR code don auna tasirin yakin tallan wajen layi da kuma inganta yawan mu'amalar abokan ciniki, yana taimaka muku fahimtar abin da abokan ciniki ke tunani don ku iya daidaita dabarar sadarwarku yadda ya kamata.

Me yasa tallan wajen layi har yanzu yake da muhimmanci?

Ko da yake tallan dijital ya fi yawa, tallan wajen layi har yanzu yana da matukar muhimmanci a masana'antu da dama:

  • Samuwar alama ta zahiri: Fosta da allon talla a wuraren cunkoso suna taimakawa wajen karfafa tunawa da alama yadda ya kamata.

  • Isa ga rukunin abokan ciniki masu iyakacin shiga yanar gizo: Misali, tsofaffi ko masu amfani a yankunan da intanet bai yadu ba.

  • Kirkirar tasiri kai tsaye: Rumfar nuni, roadshow, da gwajin samfur suna samar da kwarewa ta ainihi ga abokan ciniki.

Sai dai, babban matsala shine rashin iya bin diddigin adadin mutanen da suka mu'amala da tallan da kuma ko yakin ya yi tasiri sosai.

Hada Google Form + QR code don auna sakamako

1. Google Form – Kayan tattara bayanai mai sauki, kyauta

Google Form yana ba ku damar kirkirar fom din bincike, rajista, ra'ayi, da sauransu cikin 'yan mintuna kuma kyauta gaba daya. Ana aika bayanan kai tsaye zuwa Google Sheets, yana saukaka muku nazari da samar da kididdiga.

2. QR Code – Gada tsakanin wajen layi da kan layi

Ta hanyar buga QR code da ke hade da Google Form a kayan tallan wajen layi, kuna kirkirar tashar mu'amala kai tsaye da abokan ciniki ba tare da bukatar ma'aikacin tallace-tallace ba. Da zarar an duba, masu amfani za su iya cike fom din ra'ayi, shiga mini-game, samun lambobin rangwame, rajista da sauransu.

Jagorar kirkirar Google Form don auna yakin tallan wajen layi

Mataki na 1: Fayyana burin auna sakamako

Me kuke son auna daga yakin tallan wajen layinku?

  • Nawa ne suka ga fosta?

  • Nawa ne suka duba QR code suka amsa?

  • A ina abokan ciniki suka ji labarin samfur?

  • Shin suna tuna abinda ke cikin tallan?

  • Shin suna son barin bayanansu ko rajista don samun rangwame?

Mataki na 2: Kirkiri Google Form da ya dace da burinku

Wasu tambayoyi da za a iya amfani da su:

  • A ina kuka ga tallanmu? (Zaɓi da dama: fleyas, fosta, mota, rumfa, da sauransu.)

  • Me ya sa kuka duba wannan QR code?

  • Wane sabis/samfur kuke sha'awa?

  • Kimanta zane/girman/sha'awar tallan (taurari 1–5).

  • Kuna son samun karin tayin/rangwame ta imel? (Shigar da imel dinku)

Mataki na 3: Samar da QR code da ke hade da fom

Bayan kammala Google Form dinku:

  1. Danna “Send” > zaɓi alamar mahaɗi > rage tsawon mahaɗin.

  2. Yi amfani da shafukan samar da QR code kamar:

  3. Kawata QR code da launin alamarku ko ƙara tambarinku.

Inganta yawan mu'amalar abokan ciniki ta QR code

1. Zana QR code mai fice a cikin zane

  • Kada a sanya QR code karami ko a wurin da ba a iya gani ba.

  • Shawara: sanya QR code a tsakiya ko kasa na fosta tare da layi mai saukin karantawa kamar: “Duba lambar don samun tayin nan take!” ko “Me kuke tunani game da wannan tallan? Duba lambar don raba ra'ayi!”

2. Kirkiri dalili don duba lambar

  • Ba da voucher ko lambobin rangwame bayan an cike fom.

  • Bada damar shiga zabin sa'a ga masu duba lambar.

  • Kai su zuwa mini-game mai ban sha'awa.

3. Bibiyar da nazarin bayanai daga Google Form

  • Google Sheets yana nuna muku lokaci, na'ura, da abun amsar masu amfani.

  • Hada da UTM ko bayanan ɓoye a cikin URL (misali: ?source=poster_BenThanh) don gano asalin tallan daidai.

Kuskuren da ya kamata a guje wa yayin aiwatarwa

  • QR code baya aiki: Mahaɗin yayi tsawo, ya karye, ko Google Form ba a bude ba => gwada sosai kafin a buga.

  • Rashin CTA mai bayyani a cikin zane: Babu kira zuwa aiki, don haka abokan ciniki ba su fahimci dalilin duba ba.

  • Fom yayi tsawo: Masu wucewa ba su da lokacin amsa tambayoyi 10.

  • Rashin duba bayanai akai-akai: Tara ra'ayi ba tare da tattarawa ko auna ba ba shi da amfani.

Tallan wajen layi ba zai sake zama ba a fili ba dangane da tasiri idan kun san yadda ake hada fasaha mai sauki kamar Google Form da QR code. Bibiyar ra'ayi, kirkirar dalilin mu'amala, da inganta yakin ba kawai yana taimaka muku rage kasafi ba har ma yana samar da muhimman bayanai daga masu amfani.

Fara yau: Kirkiri Google Form, saka shi a QR code, buga shi a fosta – kuma auna kowane yakin tallan wajen layi cikin kwarewa.