McDonald’s da Fasahar Jawo Hankalin Abokan Ciniki ta Hanyar Amfani da Lambar QR a Waje

23/06/2025

McDonald’s na daga cikin shahararrun gidajen cin abinci na gaggawa a duniya. Tare da fiye da rassa 40,000 a kasashe sama da 100, wannan alama ta kafa matsayinta na musamman a masana’antar abinci da abin sha, musamman saboda kayayyakin cin abincinta da suka shahara kamar su Big Mac, Chicken McNuggets, da dankalin turawa na French Fries.

A ƙasar Philippines, McDonald’s ya fi zama alamar abinci kawai—ya zama wani ɓangare na al’adar zamani. Tare da fiye da rassa 700 a fadin ƙasar da kuma kirkira a harkar talla, McDonald’s Philippines na ci gaba da bullo da sabbin hanyoyi don jan hankalin kwastomomi—musamman ta hanyar kamfen ɗin “QR Code: Crave & Claim Deals” da aka ƙaddamar tun farkon shekarar 2023.

Kamfen “Crave & Claim Deals” – Babban QR Code Ya Mamaye Tituna

Tsaya – Duba – Samu Kyaututtuka Na Musamman

A farkon watan Janairu 2023, mazauna birnin Metro Manila sun fara ganin babban QR code a kusa da rassan McDonald’s. Wannan ne ya zama jigon kamfen ɗin “Crave & Claim Deals”—wata dabarar talla ta zamani da aka tsara don ƙarfafa sauke da amfani da McDonald’s App.

Manufar ta kasance mai sauki amma mai matukar tasiri: duk mai wucewa sai ya tsaya na ɗan lokaci, ya duba QR code da wayarsa, nan take kuma ya samu damar cin gajiyar rangwamen har zuwa kashi 40% akan kayayyakin da ya fi so. Abin da ya bambanta wannan tayin shi ne, sai an tafi ta McDonald’s App ne za a iya amfani da su, wanda hakan ya ƙara yawan masu amfani da manhajar.

An fara wannan kamfen ne a 2 ga Janairu, 2023, inda rangwamen suka kasance daga 5–15 ga Janairu, 2023 a rassan McDonald’s don cin abinci a wurin, ɗauka ko kuma drive-thru. Wannan ya ƙara yawan zirga-zirgar yanar gizo (ta app), tare da dawo da kwastomomi zuwa rassan bayan hutun sabuwar shekara.

Rangwamen Da Ba Za a Iya Wucewa Ba – Sirrin Jan Hankalin Kwastomomi

Fitattun Tayoyi

Duba QR code yana kai mai amfani zuwa jerin tayin da ke musamman a app, ciki har da:

  • Oda biyu na McNuggets guda 6 – rangwamen 40%

  • Set biyu na Chicken McDo guda 1 + dankali – rangwamen 28%

  • Double Cheeseburger biyu – rangwamen 27%

  • Big Mac biyu – rangwamen 27%

  • Da sauran kayayyaki masu jan hankali…

Wadannan lambobin da suka bayyana a saukake sun dace da tunanin zamani na “nema rangwame”—musamman a wannan lokaci da farashi ke ƙaruwa bayan annoba.

Darajar Alama + Darajar Ji a Zuciya

Ta wannan kamfen, McDonald’s ba kawai sayar da kaya yake ba—yana ba da kwarewa ta musamman ga kowane kwastoma:

“Ka cancanci cin abincin McDo mai daɗi bayan wahalar yini a cikin birni.”
Haka McDonald’s ke kulla zumunci da tausayi da kwastomomi a cikin birni—yana ba su damar hutawa, samun kuzari, da jin kulawa, ta hanyar sauƙin… QR code.

Tasirin Kamfen – Bayanai da Fahimtar Masu Amfani

Dabarar Talla Mai Inganci

“Crave & Claim” misali ne na dabarar talla mai cike da matakai, inda QR code ke zama hanya ta zahiri da ke jawo mutane zuwa daukar mataki ta yanar gizo. Wannan tsarin babban QR code ya cimma abubuwa kamar haka:

  • Ya ƙara yawan sauke da amfani da McDonald’s App

  • Ya sauya kwastomomi daga zahiri zuwa kwarewar dijital

  • Ya ƙara yawan masu saye daga masu kallo zuwa masu sayayya na gaske

Dabarar Sanya QR – Ƙara Yawan Masu Amfani

Ba da gangan ba ne McDonald’s ta sanya QR code a kusa da rassanta. Duk wanda ya duba code ɗin zai iya nufa rassa mafi kusa don karɓar tayin. Rage tazara tsakanin duba → amfani ya taimaka wajen samun yawan masu amsa kamfen ɗin.

Me Ya Sa Wannan Kamfen Ya Ja Hankali?

1. Babban QR Code Ya Haifar Da Sha’awa

A duniyar da ke cike da tallace-tallacen dijital, babban QR code mai baƙi da fari a titi ya zama abin kallo. Ya tilasta masu wucewa su tsaya, su kalli abin mamaki, su kuma… duba code ɗin.

2. Gaskiyar Tayoyi – Ba Tare Da Wahala Ba

Wannan kamfen bai buƙaci wasa, cike fom, ko amsa tambayoyi masu wahala ba. Abin da ake buƙata kawai: buɗe kamara → duba → karɓi tayin. Sauƙinsa ya sa kwastomomi suka ji babu abin da za su rasa idan suka gwada.

3. Dangantakar Ji – Daidai Lokaci, Daidai Sako

McDonald’s ta tsara lokacin kamfen ɗin daidai bayan hutun sabuwar shekara, lokacin da mutane da dama ke komawa aiki da neman hutu na gaggawa. A nan, “abincin da ake so a farashi mai sauki” ya zama zabi mai daɗi da sauƙi.

Darussa Ga Alamu a Vietnam – Za a Iya Amfani Da Wannan?

Kamfen ɗin “Crave & Claim” misali ne da alamu a Vietnam za su iya koyo daga gare shi:

  • Maye gurbin tallan da ba ya motsa da kwarewar hulɗa (duba & samu lada nan take)

  • Ƙarfafa zirga-zirgar app ta hanyar haɗa QR code daga zahiri kai tsaye

  • Gina alamar kasuwanci ta hanyar kwarewa ta musamman—ba sai an yi surutu ba don a burge

Kamfen ɗin QR Code Crave & Claim na McDonald’s Philippines ba kawai ya ƙara tallace-tallace ba ne, har ma ya zama misali na koyi wajen haɗa tallan waje (OOH) da sauya kwastoma zuwa dijital. Ta hanyar haɗa titunan birni masu cunkoso da wayoyin zamani, McDonald’s ta samar da kwarewa mai sauƙi, mai tasiri—wacce ta shafi zuciya kuma ta motsa mutane su dauki mataki.

Idan kai mai talla ne, ka tuna: wani lokaci, duba QR code a daidai lokaci na iya zama labarin nasararka mafi girma na shekara.