Kamfen ɗin Kirkira na UNICEF “The Appeal Appeal”: Juya Kiran Ƙorafin Ƙwallon Ƙafa Zuwa Neman Tallafi Don Gudummawa

26/06/2025

Wannan kamfen ɗin, wanda aka ƙaddamar tare da haɗin gwiwar hukumar Howatson+Company, na da nufin wayar da kan jama’a game da miliyoyin ’yan mata da har yanzu ake tauye musu hakkokinsu na asali, ciki har da damar shiga wasanni. Bisa ga rahoton UNICEF, kashi 22% na ’yan mata masu shekaru 15 zuwa 19 a duniya ba sa makaranta ko koyon sana’a, inda wannan adadi ke karuwa zuwa kusan kashi 45% a Kudancin Asiya—inda sama da ’yan mata miliyan 640 aka aurar da su tun suna ƙanana.

Kowane lokaci da ɗan wasa ya yi alamar “appeal” (yana daga hannu don jawo hankalin alkalin wasa bayan wani abu ya faru), saƙon neman gudummawa yana bayyana a babban allo na filin wasa, a yayin watsa shirye-shiryen talabijin da rediyo kai tsaye, a manyan allunan talla na waje, da kuma a shafukan sada zumunta. Masu kallo za su iya tallafawa wannan aiki nan take ta hanyar duba lambar QR da wayoyinsu.

Tallafin da ake bayarwa ya ƙunshi:

  • Gudummawar dala $10 na ba ’yan mata damar samun ilimin dabarun rayuwa da zai taimaka musu su yi fice a ƙarni na 21.

  • Gudummawar dala $24 na samar da akwati mai ɗauke da pad ɗin al’ada guda biyar da za a iya sake amfani da su, kwalban maganin paracetamol, littattafai bakwai, da jakar makaranta.

  • Gudummawar dala $59 na kawo shirye-shiryen wayar da kai kan bambancin jinsi da tallafin lafiya ga ’yan mata 100, don taimaka musu su ci gaba da zuwa makaranta.

Cricket—wata ƙwallon kafa da ake matuƙar so a Ingila, Indiya, Ostiraliya da sauran ƙasashe—ana buga ta tsakanin ƙungiyoyi biyu na ’yan wasa 11-11, inda kowane ɗan wasa ke taka rawa a matsayin mai bugawa ko mai jefa ƙwallo. Idan mai jefa ƙwallo ya fitar da mai bugawa ta hanyar zubar da wicket, mai bugawa na iya yin “appeal”—lokaci ne da wannan kamfen ke amfani da shi cikin hikima don yada saƙonsa.

Libby Hodgson, Mataimakiyar Darakta a UNICEF Australia, ta bayyana: “Wasanni na da ikon haɗa al’umma don cimma babban buri. ‘The Appeal Appeal’ ta amfani da kuzarin wasan don ƙarfafa aiyukan da ke kawo daidaito tsakanin jinsi.”

Megan Barnett‑Smith, Shugabar Sashen Tasirin Jama’a a Cricket Australia, ta jaddada: “Wannan haɗin gwiwa na sa cricket ya zama mai sauƙin samu ga kowa, tare da kawo sauyi da ya wuce filin wasa kawai.”

Gavin Chimes, Daraktan Kirkira a Howatson+Company, ya ce: “Kamfen ɗin ya mayar da lokutan appeal zuwa manyan hanyoyin motsa mutane, yana ƙarfafa aiki da kuma hura wutar wahayi don daidaito tsakanin jinsi.”

Kamfen ɗin ya kai ga mutane sama da miliyan 6.8 a Ostiraliya, inda aka kiyasta ya samar da kimanin dala miliyan 1.49 AUD a ƙimar tallan da aka samu (fiye da biliyan 23 VND), godiya ga goyon bayan abokan hulɗar kafafen watsa labarai kamar Seven, JCDecaux, oOh!, QMS, Cartology, Revolution360, NewsCorp, ARN, SCA, da Are Media. Duk wata, kamfen ɗin na jan hankalin masu karatun jarida miliyan 4.2, masu amfani da dandamali da dama miliyan 4.8, da kuma hulɗa a shafukan sada zumunta har miliyan 4.6.

Wannan shi ne yunƙurin farko a cikin dogon haɗin gwiwa tsakanin UNICEF Australia da Cricket Australia, wanda aka tsara don amfani da ƙarfin wasanni wajen haɗa al’umma, sauya tunani, da ƙarfafa haɗin kai. Tare da kyawawan sakamako tun farko, ana sa ran “The Appeal Appeal” za ta ci gaba da faɗaɗa da kuma barin gagarumin tasiri ga ’yan mata a faɗin duniya.