5 Manyan Kamfen ɗin Talla da Suka Yi Amfani da Lambar QR don Jawo Hankalin Abokan Ciniki

A zamanin saurin dijitalizashan, haɗa ƙwarewa tsakanin gaskiya da sararin dijital ya zama mafi muhimmanci fiye da da. Lambar QR—fasahar da ke da sauƙi a gani—manyan kamfanoni da dama sun yi amfani da ita a matsayin kayan dabarun kasuwanci don ƙarfafa hulɗa, tattara bayanai, da yada sautin alama zuwa masu sauraro mafi faɗi. 

Shin lambobin QR na da muhimmiyar rawa a cikin kamfen ɗin tallan kasuwanci?

Mu bincika kamfen tallace-tallace guda 5 mafi fice da ke amfani da lambobin QR a duniya, tare da kimanta yadda kowace alama ta samu nasara da ƙirƙira.

1. Coinbase – Tallan Lambar QR “Mai Tsalle” a Super Bowl (2022)

Hanyar Aiwana

Coinbase ta ƙirƙiri “lokaci mai tarihi” a Super Bowl ta hanyar nuna TVC na dakika 60 da ke nuna... lambar QR guda ɗaya kawai tana walƙiya tana canza launi a bango baki. Idan aka duba, wannan lambar ta kai zuwa shafin sauka da ke ba da $15 BTC kyauta ga sababbin masu rijista.

Bayan wannan kamfen, kamfanin ya samu:

• Ziyara miliyan 20 a ƙasa da dakika 60.

• Manhajar Coinbase ta tashi daga matsayi na 186 zuwa na 2 a App Store cikin dare.

• Ta haifar da tasiri mai yaduwa a kafafen sada zumunta, ta zama jigon tattaunawa a Reddit da Twitter.

Kamfen mai sauƙi – mai motsa sha’awa – mai matuƙar tasiri, ya ƙara amfani da FOMO da abubuwan wasa. Lambar QR ba ta tsaya a matsayin kayan taimako ba, ta zama cibiyar sakon alama gaba ɗaya.

2. Taylor Swift – Fentin Lambobin QR a Kamfen Album “The Tortured Poets Department” (2024)

Taylor Swift ta ƙaddamar da jerin fenti da lambobin QR da aka ɓoye cikin ƙira a manyan birane kamar New York, Paris, Tokyo, da sauransu. Idan masoya suka duba lambar, za su sami alamar asiri. Haɗa waɗannan haruffa zai bayyana sunan waƙa da ranar fitar da album.

Bayan wannan kamfen, Taylor Swift ta samu:

• Ta kunna kamfen na duniya, ta jawo miliyoyin mutane shiga “scavenger hunt”.

• An ƙara hulɗa a kafafen sada zumunta, musamman a TikTok da YouTube Shorts.

• Album ɗin ya samu rajistar siye mafi yawa a dandamalin kiɗa.

Takaitawa: Swift ta mayar da duba lambar QR zuwa wasa na basirar al’umma, ta haifar da sha’awa da hulɗa mai yawa—abin koyi ga kamfen tallace-tallace masu ƙirƙira da ke da lambar QR a tsakiya.

3. Netflix – Lambobin QR da Aka ɓoye da Abun Musamman a “Love Death + Robots”

Netflix ta ɓoye ƙananan lambobin QR a kowanne shiri na “Love Death + Robots” kakar 3. Idan aka duba, masu kallo za su sami tarin NFT na musamman da hotunan bayan fage da ba a taɓa gani ba.

Bayan wannan kamfen, kamfanin ya samu:

• Fiye da ziyara miliyan 2.5 daga masu kallo masu neman lambobin QR.

• Ta haifar da yaduwar bincike “Netflix QR code hidden” a Google.

• Ta ƙirƙiri al’umma masu raba hotunan allo da tattaunawa, wanda ya ƙara yawan sake kallo.

Takaitawa: Kyakkyawan misali na “easter egg marketing” ta amfani da lambar QR don jan hankalin masoya, ƙara darajar sake kallo, da faɗaɗa duniyar alama ta hanyar NFT da wasa.

4. Burger King – Lambar QR don Whopper Kyauta a MTV VMA

A gasar MTV VMA, Burger King ta haɗu da mawaki Lil Yachty don nuna lambar QR mai fice yayin wasan kwaikwayo. Idan aka duba, masu sauraro za su sami voucher Whopper kyauta, tare da damar lashe tikitin shiga VMA na shekara mai zuwa.

Bayan wannan kamfen, kamfanin ya samu:

• Kusan duba 500,000 cikin sa’o’i 24.

• Ƙaruwa sosai a saukar da manhajar Burger King.

• An inganta “tuna alama” a tsakanin Gen Z.

Takaitawa: Haɗin kiɗa – lambar QR – tayin gaske ya samar da sakamako a haɓakar tallace-tallace da gina hoton alama “mai zamani, matasa”.

5. KitKat x Candy Crush – Kwalin Lambar QR da ke Haɗa zuwa Wasa

KitKat ta ƙaddamar da kwalaye na musamman da ke ɗauke da lambar QR da ke kaiwa wasan Candy Crush, inda masu amfani za su iya buga ƙananan wasanni su sami kyaututtuka na musamman daga KitKat bayan kammala aiki.

Bayan wannan kamfen, kamfanin ya samu:

• Ƙaruwa da 38% a hulɗar masu amfani da samfurin.

• An samar da sababbin ‘yan wasa ga Candy Crush daga masu amfani da KitKat.

• Kamfen ɗin ya yadu sosai saboda tasirin “duba & buga & raba maki”.

Takaitawa: Kamfen ɗin ya yi amfani da lambar QR yadda ya kamata a matsayin kayan haɗa abun alama da nishaɗin wasa, ta haka ya ƙara lokacin hulɗa da samfur da aminci ga abokin ciniki.

Lambar QR – Daga Kayan Amfani zuwa Cibiyar Dabaru

Kamfen ɗin da ke sama sun nuna cewa lambobin QR ba kawai hanyar haɗa ko buɗe menu ba ne, an ɗaga su zuwa kayan dabarun tallace-tallace da zai iya:

• Ƙarfafa hulɗar abokin ciniki ta hanya mai jan hankali da tasiri.

• Inganta sauyawa daga abun ciki zuwa aiki kamar siye, saukar da manhaja, ko hulɗa a kafafen sada zumunta.

• Ƙirƙira tasirin yaduwa, saboda asiri, bincike, ko lada da ke ɓoye bayan lambar QR.

A nan gaba, alamomi za su iya haɗa lambobin QR da fasahohi kamar AR, NFT, ƙananan wasanni, bayanai masu motsi don ƙirƙirar ƙwarewar tallace-tallace masu ƙirƙira da tasiri.